I stumbled upon a pile of these signe when visiting an antique shop in Sri Lanka, and have since tried to discover more about the Elephant Kerosene brand.
This has not been an easy task, as most searches result in signs for sale, or past auctions.
Originally I thought that this was a kerosene product, sold locally by Esso, to the brittish colonies of India and Ceylon (now Sri Lanka). But during my initial research I discovered that the Elephant logo and Elephant Kerosene name has been used by multiple companies.
The signs are either yellow or a deep bordeaux red.
Standard Oil Co. of New York
Standard-Vacuum Oil Company
Most of the Esso enamel signs I’ve seen have a little “BENGAL ENAMEL” mark in the bottom left corner.
These signs are often beening dated as 1930s, 1940s and 1950s signs in the ads they appear in online.
Bengal Enamel Works LTD produced Enamel signs in India between 1921 and 2004.
Since the signs are produced in India, I expect that ESSO sold the same brand there.
Redbubble artist PumpingGas sells EEK branded merchandice.
Walmart also sells “Vintage style reproduction” signs.
Seen in the wild
New Mexico, USA
Ian took a nice picture of an Esso station on Route 66, of a EEK enamel sign, painted on the wall, with rusty edges and all. I suspect this is a repainted petrol station, and that the image is recreated from an image on the Internet, and not a recreation of a local sign.
I have not seen these in USA before, and the design is like the Indian “Bengal Enamel” design.
If you have any information about the Elephant Kerosene brand, please share them in a comment!